Findable glossary
What is AEO?
AEO (Answer Engine Optimization) helps search and answer engines select and present content as an answer to a user's question.
Core principle
Answer the intent directly and make the information structure clear with titles, headings, and FAQs.
How it differs from SEO
SEO covers discovery and ranking across search results, while AEO focuses on expressing information so it can be selected as an answer.
How it relates to GEO
AEO covers answer selection broadly; GEO focuses especially on discovery and citation in generative AI answers.
A simple example
For ‘What is the difference between GEO and SEO?’, answer the core question in the first paragraph, then provide evidence and related links.
Frequently asked questions
Does this term mean the same as SEO?
They are connected but not identical. SEO covers search results, while GEO and AEO focus more directly on how information is selected and presented in AI and answer-based search.
Can visibility be judged from one search result?
No. Answers can vary by wording, AI service, model, and date, so the same question set should be measured repeatedly.
Find more measurement methods and examples in Findable Insights.