Findable glossary
What is AEO?
AEO (answer engine optimization) helps search and answer engines select and present content as an answer to a user's question.
The core principle
Answer the question directly, then use headings and FAQs to make the supporting information easy to follow. Answer in the first paragraph, then give evidence.
How is it different from SEO?
SEO covers discovery and ranking across search results. AEO focuses on how information is expressed so it can be selected as an answer. A page can win an answer box without ranking first.
How does it relate to GEO?
AEO concerns answer selection broadly. GEO focuses in particular on discovery and citation in generative AI answers.
Writing in answer units
Let one page answer one question completely. Explain terms when they first appear and give sources and dates for numbers. Tables and lists help both people and AI see the structure.
A simple example
For 'How are GEO and SEO different?', give the short answer first, followed by evidence and relevant links.
Frequently asked questions
Is adding FAQ schema enough for AEO?
No. Structured data is a supporting signal that describes visible questions and answers, and it does not guarantee visibility. The page itself must contain a sufficient answer.
Are shorter AEO pages better?
No. Put the answer first and keep it short, but give enough evidence and context for people and AI to trust it.
Related terms
For more measurement methods and case studies, visit Findable insights.