Findable glossary
What is GEO?
GEO (Generative Engine Optimization) structures information so generative AI services can discover, explain, and cite a brand or topic in their answers.
How it differs from SEO
SEO primarily focuses on visibility and clicks in search results. GEO also examines mentions, explanations, and sources in AI answers.
What it optimizes
Make facts, explanations, source connections, authorship, and freshness clear and easy for AI systems to read and summarize.
How it is measured
Ask the same question repeatedly and record whether the brand appears, what the answer says, and which sources are cited.
A simple example
Ask several AI services the same brand question, then compare whether the brand appears and which page is used as a source.
Frequently asked questions
Does this term mean the same as SEO?
They are connected but not identical. SEO covers search results, while GEO and AEO focus more directly on how information is selected and presented in AI and answer-based search.
Can visibility be judged from one search result?
No. Answers can vary by wording, AI service, model, and date, so the same question set should be measured repeatedly.
Find more measurement methods and examples in Findable Insights.