Findable glossary
What is SEO?
SEO (Search Engine Optimization) improves a website so search engines can discover, understand, and show its pages to the right people.
What it solves
It connects the questions people search for with the page that answers them by improving information and technical structure.
What it optimizes
It improves page content, titles, structure, links, images, and technical accessibility.
How it is measured
Review impressions, clicks, queries, indexing status, organic visits, and conversions together.
A simple example
For a page about AI search optimization, align the title, headings, related terms, and sources with that question.
Frequently asked questions
Does this term mean the same as SEO?
They are connected but not identical. SEO covers search results, while GEO and AEO focus more directly on how information is selected and presented in AI and answer-based search.
Can visibility be judged from one search result?
No. Answers can vary by wording, AI service, model, and date, so the same question set should be measured repeatedly.
Find more measurement methods and examples in Findable Insights.