Findable glossary
What is SEO?
SEO (search engine optimization) helps search engines discover and understand a web page, so it can appear for relevant searches.
What problem does it solve?
It connects the questions people search for with pages that answer them through clearer information and a more accessible site structure. A good page that search engines cannot find or understand never reaches its audience.
What do you optimize?
Page content, titles, structure, links, images, and technical accessibility. Three layers matter: whether search engines can read the page (crawling and indexing), whether the content fits the question, and whether trustworthy sources point to it.
How do you measure it?
Track search impressions, clicks, queries, indexing status, and conversions together. Tools from the search engines themselves, such as Google Search Console and Naver Search Advisor, are the baseline.
When a page is not indexed
A page can be discovered and still left out of the index. It is common when content is short, overlaps with other pages, or the site is new and has few trust signals. Access is not the problem; value is. Consolidate overlapping topics and give each page a distinct answer first.
How does it relate to GEO?
A high search ranking does not guarantee a mention in an AI answer. SEO covers search results; GEO covers generative AI answers. They overlap, so manage them together but track them separately.
A simple example
For a page about AI search optimization, align its title, headings, related terms, and sources with the question the page answers.
Frequently asked questions
Will SEO also get me into AI answers?
It can help but does not guarantee it. AI services use their own knowledge and several sources besides search results, so check search visibility and AI-answer visibility separately.
How long until a new site is indexed?
There is no fixed time. It depends on site size, trust signals, and page quality. Requesting indexing helps but does not guarantee it.
Related terms
For more measurement methods and case studies, visit Findable insights.