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A guide to search and AI visibility
SEO, GEO, AEO and AI search visibility explained through real questions, comparisons, measurement, and action steps.
What is SEO?
The basics of helping search engines discover and understand your pages.
What is GEO?
How brands and content are found, described, and cited in generative AI answers.
What is AEO?
How to make content useful as a direct answer to a searcher's question.
What is AI search visibility?
A way to observe when and how AI answers mention, describe, or cite a brand.
What is an AI citation?
The source links an AI answer shows as evidence, and how they are chosen.
What is AI share of voice?
How often your brand is mentioned compared with competitors on the same questions.
What is a brand entity?
The identity information that AI and search engines treat as one object.
What is a brand name collision?
When other services share your name and AI cannot tell you apart.
What is structured data (JSON-LD)?
Code that marks up a page's meaning so machines can read it.
What is llms.txt?
A text file that points AI to a site's key pages.
What are AI crawlers?
The bots AI services use to read pages, and how to allow or block them.
What is E-E-A-T?
A way of judging content quality by experience, expertise, authority, and trust.
What is Naver AI Briefing?
Naver's feature where generative AI shows a summary answer above search results.
Questions people ask first
Start with practical questions about search rankings and AI answer visibility.
SEO, AEO, and GEO at a glance
Each discipline has a different surface and set of metrics. No single ranking captures all search visibility.
| Concept | Primary surface | Key metrics |
|---|---|---|
| SEO | Search results | Page visibility, clicks, and organic traffic |
| AEO | Direct answers | Selection as a relevant answer to a question |
| GEO | Generative AI answers | Brand mentions, descriptions, and citations |
| AI search visibility | AI answers | Visibility and answer quality by question |
Frequently asked questions
How are SEO and GEO different?
SEO addresses visibility and clicks in search results. GEO examines brand mentions and source citations in generative AI answers. The same content may perform differently across the two channels.
How do you measure GEO?
Start with questions customers actually ask. Collect answers repeatedly across AI services, then compare brand mention rates, description accuracy, and cited sources.
Will a search and AI glossary improve rankings?
Clear definitions, links between related terms, and direct answers can help search and answer engines understand a topic. They do not guarantee visibility or rankings.
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