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A guide to search and AI visibility
SEO, GEO, AEO and AI search visibility explained through real questions, comparisons, measurement, and action steps.
What is SEO?
The fundamentals of helping search engines discover and understand a web page.
What is GEO?
How brands and content are discovered and cited in generative AI answers.
What is AEO?
How to make content easier for search and answer engines to select for a question.
What is AI search visibility?
A way to measure how often a brand is mentioned, explained, and cited in AI answers.
Questions people ask first
Start with practical questions about search rankings and AI answer visibility.
SEO, AEO, and GEO at a glance
The optimization target and measurement signals differ, so one ranking should not stand in for every kind of visibility.
| Concept | Primary surface | Key signal |
|---|---|---|
| SEO | Search results | Rankings, clicks, and organic traffic |
| AEO | Question answers | Selection of a direct answer that matches intent |
| GEO | Generative AI | Brand mentions, explanations, and source citations |
| AI 검색 가시성 | AI answers | Question-level visibility and answer quality |
Frequently asked questions
What is the difference between SEO and GEO?
SEO focuses on rankings and clicks in search results. GEO focuses on brand mentions and source citations in generative AI answers. The same content can perform differently across the two surfaces.
How do you measure GEO?
Define the questions real customers ask, repeatedly collect answers from each AI service, and compare brand mention rate, explanation accuracy, and citation rate.
Can a search and AI visibility guide improve discoverability?
Clear definitions, connected concepts, and direct answers help search and answer engines understand a topic. No guide can guarantee a ranking or citation.
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